# Campaign Section

Campaigns are used to organize your product ads so you can accomplish your desired business goals under a common advertising budget. You can sort your campaigns on the basis of status, budget, creation date and spend.\
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Each campaign gives you access to edit the bids and budgets, select SKUs and view detailed performance reports.\
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You can view performance of a specific campaign for a given period by downloading a campaign level analytics report.\
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To view the list of all campaigns, click on View all campaigns.

### Understanding a campaign:

A campaign is a collection of products you want to promote under a common advertising budget. You can create a campaign for a specific line of products, specific categories, or for any other theme that helps you manage your ads.

### Best Practices for creating a campaign:

It is recommended you set the product selection to Smart Mode. In this mode, the system will select relevant performing products on its own.

#### **Name**: 

Keep a simple name which is easy to remember.

#### **Daily Budget**: 

Set your daily budget as suggested by the platform, as it takes various aspects of the marketplace into consideration to arrive at an estimated budget. As you set your daily budget, you will start getting the 30 day estimates of your campaign.<br>

#### **Advance Settings:**

**Product Selection:** Set your product selection to Smart Mode. This will automatically select the best suited products for your campaign based on your past records.\
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**Bid Setting:** Set your bid setting to Smart Bidding mode. This mode automates the whole bidding process. It places bids that have the highest chances of winning the auction.


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