> For the complete documentation index, see [llms.txt](https://purplle-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://purplle-help.onlinesales.ai/faqs/my-budget-is-not-getting-spent.-what-should-i-do.md).

# My Budget is not getting spent. What should I do?

If your budget is not getting spent, it may be due to one of many possible reasons:

#### 1. You have selected a small number of products to advertise

Go ahead with selecting more products for your campaigns. Or simply switch to the **Smart Mode** for Product Selection and let the algorithms do the job optimally.
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2\. **The Bid (Max. CPC) is not competitive**

Another reason for Budgets not getting uses is low Bid. The set Bid may not be competitive enough and hence isn't bringing the traction. **Try setting a higher bid through Manual Mode in Bid Settings.**  We recommend you to use the Smart Mode in Bid Settings for better performance.

3\. **Your catalog falls in a niche category**

It is possible that since your products fall in a niche category, ads aren't bringing the desired results. **Try expanding your product catalog** to have a wide range of prices to get better results.