My Budget is not getting spent. What should I do?

If your budget is not getting spent, it may be due to one of many possible reasons:

1. You have selected a small number of products to advertise

Go ahead with selecting more products for your campaigns. Or simply switch to the Smart Mode for Product Selection and let the algorithms do the job optimally. s

2. The Bid (Max. CPC) is not competitive

Another reason for Budgets not getting uses is low Bid. The set Bid may not be competitive enough and hence isn't bringing the traction. Try setting a higher bid through Manual Mode in Bid Settings. We recommend you to use the Smart Mode in Bid Settings for better performance.

3. Your catalog falls in a niche category

It is possible that since your products fall in a niche category, ads aren't bringing the desired results. Try expanding your product catalog to have a wide range of prices to get better results.