Purplle Ads Help
  • Advertising through Purplle
  • Introduction to PREP (Push Reach & Engage on Purplle)
  • Using the Dashboard
    • Performance Metrics
    • Performance Trend
    • Program Contribution
    • Campaign Section
    • Steps to Create a Campaign
    • Campaign Creation
    • Product Selection
      • Smart Mode
      • Manual Mode
        • How to select products using filters?
        • How to choose products?
    • Catalog Performance
  • FAQs
    • How much ROI can I expect?
    • Why am I not getting a good ROI?
    • How long does it take for campaigns to get activated?
    • My Budget is not getting spent. What should I do?
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  1. FAQs

Why am I not getting a good ROI?

Best practices to get optimum ROI

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Last updated 3 years ago

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One of the reasons for not getting a good ROI could be that your

To get a good ROI, please make sure you follow the best practices:

  • We recommend selecting a large number of products to advertise. To do so, we recommend keeping the to the Smart Mode. If you're going ahead with Manual Mode (not recommended), kindly make sure you're including a large number of products to advertise.

  • Make sure your products have clear and helpful titles and descriptions. This increases the appeal of a product in front of a customer.

  • It's best to have clean, good-looking images for your products to get maximum attention from the customers.

  • If possible, make your product catalog has a diverse number of product categories. Having a diverse catalog increases the chances of getting a good ROI on your ads.

  • A diverse catalog also means having products of various price ranges. This can too help boost your ad campaigns.

  • Make sure the product categories are correctly marked.

  • Analyze the price of your products. Make sure it's a perfect balance in terms of appeal and profit-margins.

budget is not getting spent.
Product Selection