> For the complete documentation index, see [llms.txt](https://purplle-help.onlinesales.ai/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://purplle-help.onlinesales.ai/using-the-dashboard/program-contribution.md).

# Program Contribution

A brief lift-report to show you performance of ads running via this program compared to organic search results. This shows the individual contribution of sponsored ads and organic listings, along with metrics for View Product, Add to Cart, Orders, Ad Revenue, allowing for comparative analysis between the two channels.