Purplle Ads Help
  • Advertising through Purplle
  • Introduction to PREP (Push Reach & Engage on Purplle)
  • Using the Dashboard
    • Performance Metrics
    • Performance Trend
    • Program Contribution
    • Campaign Section
    • Steps to Create a Campaign
    • Campaign Creation
    • Product Selection
      • Smart Mode
      • Manual Mode
        • How to select products using filters?
        • How to choose products?
    • Catalog Performance
  • FAQs
    • How much ROI can I expect?
    • Why am I not getting a good ROI?
    • How long does it take for campaigns to get activated?
    • My Budget is not getting spent. What should I do?
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  1. Using the Dashboard

Program Contribution

A brief lift-report to show you performance of ads running via this program compared to organic search results. This shows the individual contribution of sponsored ads and organic listings, along with metrics for View Product, Add to Cart, Orders, Ad Revenue, allowing for comparative analysis between the two channels.

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Last updated 3 years ago

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